As Channel Marketing Manager I developed Twitter UK’s first ever social strategy and original programming to market new features and products including the launch of Twitter Stickers and Live Video. Resulting in 2x increase in average monthly impressions and increasing engagement by 12%.
Devised and implemented streaming strategy and digital marketing ad campaign that saw Childish Gambino’s ‘Redbone’ reach gold certification in the UK and double-platinum in the US, as well as Best International Artist at BRITs 2018 and a Grammy for Best Traditional R&B Performance 2018.
Whilst at Columbia I worked as Digital Channel Manager on the George Ezra campaign from the release of global mega-hit single ‘Budapest’ through the release of his debut album ‘Wanted On Voyage’ which went on to sell over a million copies in less than a year.
I worked as Digital Channel Manager for Rag’n’Bone Man from his signing with Columbia in 2014 and the release of his ‘Wolves’ and ‘Disfigured’ EP’s, helping establish his social media presence and grow his online audience. He went on to win BRIT awards for British Breakthrough Act and Critics Choice in 2017.
Managed social media marketing for the release of Foo Fighter’s album and documentary ‘Sonic Highways’. The album went on to achieve platinum sales in the UK.
I oversaw streaming strategy, digital partnerships, digital marketing and social media for the release of Phoenix’s sixth studio album ‘Ti Amo’. Reaching top 100 in the UK charts and achieving critical success as one of NME’s top albums of 2017
I worked as Digital Channel Manager for the release of Mark Ronson’s hit-single ‘Uptown Funk’ ft. Bruno Mars and his fourth studio album ‘Uptown Special’. ‘Uptown Funk’ went to number 1 in the US and UK where it achieved platinum sales.
I managed DSP relationships, streaming strategy and digital marketing for Jade Bird’s debut ‘Something American’ EP and the release of breakout single ‘Lottery’ securing Jade as one of the most exciting breakout artists of 2018, nominated in the BBC Sound of 2018 longlist and achieving over 15 millions streams.
I worked as Digital Channel Manager for First Aid Kit’s third studio album, ‘Stay Gold’, debuting at number 11 in the UK charts and going on to achieving gold sales in the UK.
Worked as digital channel manager for the release of Leon Bridges’ debut album ‘Coming Home’ whilst at Columbia Records, 2015.
Worked on audience development, CRM and social media strategy for the release of Bleachers’ debut album ‘Strange Desire’ in 2015.
I oversaw the digital marketing and streaming strategy for the release of Hamilton Leithauser + Rostam’s album ‘I Had A Dream That You Were Mine’. Their song ‘In a Blackout’ was featured in the commercial for the Apple iPhone 7.
Managed the social media and CRM presence for Hurts on the release of their 2015 album ‘Surrender’. Objectives were to re-engage their passionate online global fanbase. Surrender debuted at number 12 on the UK Albums Chart, selling 5,636 copies in its first week.
Global lead on streaming strategy and digital marketing for the release of James Hersey’s debut EP ‘Pages’, featuring streaming sensation single ‘Miss You’ which has received over 105 million streams to date.