twitter uk's #rio2016

 

As Channel Marketing Manager for Twitter UK, I was a core team member for Twitter’s first global product marketing campaign for Rio Olympics 2016. Strategizing and implementing the Owned and Operated channel plan for the UK, personally driving 10 million impressions and 210k clicks through to Twitter owned Olympics content, doubling the projected CTR. 

Example of Promoted Tweet campaign optimised to drive followers to Twitter Moments for real time updates on the Rio Olympics.

Example of Promoted Tweet campaign optimised to drive followers to Twitter Moments for real time updates on the Rio Olympics.

In-app UMF's optimised to drive users to opt-in to notifications about the Rio Olympics, and to drive to Twitter Moments. 

In-app UMF's optimised to drive users to opt-in to notifications about the Rio Olympics, and to drive to Twitter Moments. 

Examples of email campaigns driving to opt-in to Olympics Twitter notifications and to visit Twitter Moments

Examples of email campaigns driving to opt-in to Olympics Twitter notifications and to visit Twitter Moments